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We Did it Again – Russia’s Largest Auto Show!
19 июля
On June 18, in the very heart of Moscow, the grand Bavaria Moscow City Racing 2010 entertained over 300,000 people. PRP Group conducted all media relations work for the event (see the previous announce). Over the course of several hours, dozens of exclusive cars took a ride along the 4.5 km track around the Kremlin. Racing cars from different leading international and Russian racing series participated in the show. Coverage was insured by the over 600 journalists who attended the event. The key race drivers - Jenson Button, Vitaliy Petrov and Gerard de Rooy – gave 63 interviews and TV shoots from Red Square. Notwithstanding the hot weather, the participants all enjoyed putting on such a spectacular show for so many spectators.



